Arcadia Desiccant Technology is the new arm of long term client, Track Components. With a different offering and target customer base, a separate visual identity and website was required.
Starting with the logo design, we developed a bespoke symbol that signified strength and protection from water – the key feature of their products. The brand style was then developed alongside the website design. The main objective of the site is to showcase the vast range of products and solutions available – to a broad selection of industries – without being overbearing for the site visitor.