Logo refresh for Saleslogic

18 September 2017

When Saleslogic was created in 2006, founder Damian Eyre chose the company’s logo carefully. He wanted Saleslogic to stand apart and be a company where relationship building and quality were the main focus. The logo – with its three linked icons – showed the connection and relationship between the company, client and candidate.

Ten years on, that ethos is just as important today but it was time for the logo to move with the times. That’s where Pad Creative came in.

Emily Wilson, Saleslogic’s marketing manager, approached several design companies with a brief to update the logo but Pad’s collaborative approach stood out right from the start of the project. She said: “I knew from the get-go that they would be a supportive partner throughout the creative process. Joe was very open to our feedback and the whole team’s level of customer service was above expectation.”

Joe Foskett led the project at Pad. He said: “We presented some initial designs which showed the evolution of the original logo and then worked together in a really collaborative way until we reached the final designs. It’s a more abstract approach which still shows the three different parties all linked and working closely together.

Emily and the rest of Saleslogic are pleased with the end result. She said: “I think it’s great. It looks modern, and tells the story well about the important focus of connecting client to candidate. It’s a really good fit for our company.”