Pad’s approach to Brand and Identity Design

Your brand is a representation of your organisation’s values and ambitions. It’s at the heart of all your visual communications and needs to perform effectively. Pad creates and develops brands that speak clearly to your target market, placing you one step ahead of your competitors and increasing awareness, desirability, and vitally, sales of your products or services.

Whether you need to rebrand or refine your existing identity, we can help you to increase your exposure to the market, launch new products and services, or reposition your brand to attract new types of customer to your organisation.

If you’re a start-up or new venture, we’ll provide you with a visual identity that allows you to compete with the established providers in your field. We will also deliver the tools that help you to attract new business, build up a solid reputation and ensure an impactful arrival into your sector.

We’ll tailor a package to suit your needs, providing you with some or all of the following:

  • Name generation
  • Logo design
  • Colour selection
  • Image and illustration designs
  • Fonts and typography treatment
  • Brand guidelines