Design matters with the DBA
Pad Creative has joined the Design Business Association, the professional association that champions effective design. The DBA works to demonstrate the benefits of effective design and the impact it can have on business performance.
“We’re passionate about good design and we believe it can help a company’s bottom line so we’re delighted to be part of an organisation that chimes with our thinking,” said Alison Steward, Pad’s Director of Creative Services.
“We joined the association in December 2012 and we’re already seeing benefits. We’re now in the DBA directory so potential clients can look us up and check out our credentials. It’s great to be part of a community of creatives and our membership will also give us a voice in industry matters.
“We’ve got great clients who are already aware of the importance of good design and our membership will help us to help them demonstrate the tangible results that come from effective design when they are allocating budgets.”